Marketing Projects
During my undergraduate studies at Elon University, I completed several semester-long marketing projects that provided hands-on experience and insight into the industry. These projects allowed me to apply strategic thinking, market research, and creative problem-solving to real-world scenarios. Below are a few standout projects that showcase my skills and professional growth in the field.
Gourmet Grove
Digital Marketing Course
This project entailed the development of a comprehensive digital marketing plan for Gourmet Grove, a local olive oil company. As part of an undergraduate digital marketing course, this collaborative effort aimed to enhance the company’s online presence through strategic improvements in search engine optimization (SEO), social media marketing, and website enhancements.
Z-Scaler
Professional Sales Course
This project involved developing a sales presentation for Z-Scaler that critically examines inefficiencies in the company’s sales processes and presents strategic recommendations for optimization and improved performance.